February 16, 2021
A Day to Dream Campaign & Launch Info
Caressed by the warmth of the sun she realises it’s a beautiful day to dream.
Welcome to our Autumn 21 collection, featuring our new print Audrey.
Inspired by vintage floral artwork, this original print is available in two delicious hue, Cinnamon and Pink Plum.
Crafted from 100% Lenzing™ Ecovero™ this fabric has a textured finish, with a beautiful soft drape and slightly heavier hand feel making it perfect for the change of seasons.
This wonderful fabric is made sustainably from Beech trees, harvested from responsibly managed, renewable forests.
This incredible fibre is carbon-neutral, pesticide free and requires much less water than standard cotton.
A Day To Dream arrives in a single drop, so all of the divinely feminine silhouettes you see will be available to shop straight away. With all of our dreamgirls in mind you can find Arnhem signature silhouettes like the Duster Dress, Tunic Dress, Blouse and Midi Skirt, each with subtle design tweaks to make them ever more flattering. With this collection we bring you three new styles. The Audrey Midi Dress is a new silhouette for cooler seasons, based on our best-selling Sundress; you’re going to fall in love with this effortless beauty that’s poetically detailed and ever-so flattering. There’s a new, cute Mini Skirt that’s a fun and flirty floral to add to your wardrobe of seasonless essentials. Then we’ve created the most flattering dress you'll ever have the pleasure of slipping on. A new silhouette, the Playdress has a hint of 90s nostalgia, made with minimal fuss for timeless appeal.
You asked and we listened: two of our best-selling organic cotton stories are back.
The First Kiss Blouse and Sundress makes a return: don’t miss your chance to buy these dreamy pieces this time.
Then, the long awaited Delilah returns in your favourite colour Almond and a new warming hue, Rust. We’ve brought the coveted long-line Cardigan back, plus a boxy cropped Jumper that you’re going to fall head over heels for. Genuine works of art, each of our Delilah treasures are handcrafted by female artisans in India and are over twelve months in the making. They really are love-forever, investment pieces that are intricately crocheted from organic cotton with each hand made piece being unique by design.
To complete this romantic collection, we’re introducing you to two new knits. Paloma is made from 100% Organic Cotton and comes in Ivory and Blush. Perfect for now, discover the vintage-inspired Paloma Cardigan with its intricate pointelle knit detailing, and a cute, cropped silhouette. Deliciously soft, lightweight, and airy this stretchy knit looks divine layered with the matching cami for a 90s twin-set vibe. The Paloma Cami has a slim silhouette with a cropped hem, classic V neckline and delicate straps perfect for pairing bck with the Audrey Skirts, of your favourite Arnhem denim.
Sizing and fit details will be released through our Facebook and Instagram stories on Tuesday, 16th February.
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Set your alarms, A Day To Dream launches at 10am AEDT, Thursday 18th February.
A note on our shoot location, as some of you may have seen this before. We actually returned to Deux Belettes for the third time to shoot our campaign. This incredible French inspired house is in the Byron Bay hinterland and is a beautiful story of slow living and regenerating the natural landscape to support local wildlife and rebuild critical ecosystems. With COVID restrictions our first shoot in France was cancelled, and more recently a shoot in Victoria had to be put on hold. We feel blessed to have such incredible locations on our doorstep, that enable us to continue creating beautiful visions. We're thankful to
Deux Belettes for sharing the splendour of their environment with us.
Get lost in your daydream, as dreams are your realities in the waiting.