Songbird - Campaign + Launch Info

Muse: @victoriagermyn
Photographer: @cameron__mackie
Hair & Makeup @stassiadean
Creative & Styling: @arnhem_bickley_ & @ahhtash 

Location: @deuxbelettes 
Shoes: @stagnistudio

Hats: @lackofcoloraus

Straight out of a daydream infused with dainty florals, feminine knits & nostalgic silhouettes, get ready to immerse yourself in a beautiful new romance.

This unmistakably dreamy collection is named after the spine-tingling Fleetwood Mac song – Songbird. Our beautiful French designer Helene, together with our true bohème Arnhem, felt that this song was fitting as a collection name given our current time, ringing true to surviving hard times and the self-sacrifice of true love.

True to Arnhem’s laid back, nostalgic aesthetic, the collection has a fresh, sensual and delicately feminine vibe. A sense of the past reinvented with the spirit of now, discover your favourite silhouettes with new style elements and subtle tailoring to make the fit even better.

Our signature print story, aptly named Fleetwood, is an original work of art designed in-house. The delicate floral print is beautifully contrast by ornate botanic borders boasting so much love in the detail. Fleetwood comes in three colourways Greenfields, Pomegranate and Harvest Gold.

With sustainability sitting front and centre, Fleetwood is crafted from 100% Lenzing Ecovero, one of our favourite botanical fibres produced in an eco-responsible way and derived from certified renewable wood sources.

Fleetwood Jersey will be launching at the beginning of June – the perfect off-duty pieces, doubling as loungewear, activewear or for those who do not want to compromise on comfort, yet desire a freshly feminine look. We’re loving the softness of our most sustainable jersey ever. Crafted from Lenzing ™ Ecovero ™ that is far more sustainable than general viscose asit generates 50% lower greenhouse gas emissions and 50% lower water impact. Our jersey is also digitally printed – a process that uses 55% less water and significantly less dye waste than screen-printing.

Arriving with Fleetwood Jersey are our Rhiannon open-knits – the perfect pieces to layer with your Jersey, giving the perfect feminine-edge in the cooler months. Rhiannon is made from 70% Organic Cotton and 30% Non-Mulesed Wool.

This season we have created an ultra-feminine knit story – Gardenia. Based on our best-selling Madox Knit, discover soft feminine shapes and the ultimate dream-set for the woman who wants to feel good wherever she goes.

Gardenia is crafted from 100% organic cotton, a low-impact, sustainable alternative to generic cotton fibres. Conventional cotton uses large amounts of pesticides, insecticides, herbicides and genetically modified organisms, which are not only harmful to natural eco systems but farmers, factory workers and consumers who are also exposed to toxic chemicals. The process of growing organic cotton has less environmental impact using sustainable methods; less water and energy is used, and soil health is improved. Water contamination is prevented, and biodiversity is preserved.

As part of this incredible love story we bring a softer-edge to the collection with three new cardigans, Daisy in Buttermilk and French Rose, and our cute floral embellished beauty LouLou. Daisy and LouLou are the unexpected essential for your trans-seasonal wardrobe. Adding a softer edge when layered over your fave Fleetwood pieces, these comfortable treasures are crafted from 70% Organic Cotton and 30% Non-Mulesed Wool.

Staying true to our bohemian roots Songbird wouldn’t be compete without Penny. Crafted from 100% organic cotton these fun-loving pieces are defined by their colourful floral embroidered motifs and effortless, boho silhouettes. These forever love pieces will stay close to your heart, ready for future adventures through woodland, to rugged secluded beaches and floating along to the sounds of your favourite folk-rock band.

With a playful youth, the collection concludes with our romantic Breeze story. Billowing, dreamlike whites crafted from our hero fibre Lenzing Tencel. Embellished with delicate pintucks and floral lace trim these timeless pieces are made for those days spent on cloud nine.

There’s a definite nonchalance and effortlessness to Songbird; beautiful styles for every woman, of every age.

Now the mood is set, revel in the energy and excitement of what is to come.

DROP ONE LAUNCHING MAY 1ST 🕊