September 24, 2020
Wild Flower Campaign & Launch Info
Hair & Makeup: @alexoustonbeauty
Creative Direction & Styling: @arnhem_arnhem_
Styling pieces: @stagnistudio
Radiating effortless beauty with a feminine energy that’s wild & free,
expect the prettiest silhouettes, romantic florals & dreamy whites.
Wild Flower - it’s everything you need for Spring.
🌸 WILD FLOWER 🌸
Chapter One launches at 9am AEST, Tuesday 29th September.
Chapter Two launches at 9am, Tuesday 06th October
Our new vintage-inspired floral is Bijoux, with the bohemian border detailing you love.
Available in three vibrant colorways, Coral, Daisy & Turquoise.
Consciously crafted from 100% LENZING™ ECOVERO™
These soft, durable fibres are crafted from renewable raw wood pulp, derived from responsibly managed forest,
with up to 50% lower emissions & water impact than generic viscose.
We have re-invented our best-selling shapes to create a more flattering fit, with extra beautiful details.
And, we’ve listened to your feedback to create new feminine styles that we know you’re going to fall in love with.
Complementing our floral story, Gardenia makes a return in a soft vanilla hue.
Our cheeky shorts are back, with the cutest little cami and playdress like you’ve never seen before.
Gardenia is crafted from 100% organic cotton.
We love this fibre as no synthetic pesticides, fertilisers, genetically modified organisms, antibiotics or growth hormones are used.
Plus by caring for the health of the soil we are enabling the drawdown of more carbon from the atmosphere, restoring the health of the land and the planet too.
In addition to our creamy vanilla knits, we have a beautiful white organic cotton story, First Kiss.
The beauty is really in the details of these limited edition treasures, with their pretty broderie anglaise, delicate pintucks & intricate lace detailing.
These are the timeless styles you’ll be wearing on repeat – we call them a forever purchase.
And for all of our dream girls our cult-favourite Jersey is back!
The super soft, stretchy & sustainable bells with sublime border detailing can be found in Chapter Two, together with a few extra special surprises.
We’ve created a V-Neck Bra, Cami & Bike Shorties that will take you from barre, to brunch and beyond. Plus some rendezvous ready Cropped Flares & an irresistible new dress.
Coupled with the Bijoux Brief, we know what you’re going to be living and loving in this season!
🌸 WILD FLOWER 🌸
The countdown is on!